How to create your own cosmetic brand? Which steps

When it comes to a private cosmetic brand, we immediately think of popular brands such as Innisfree, Klairs, Kiehl’s, … And creating a private cosmetic brand is considered a rather difficult thing but also very attractive and interesting to many people in recent times.

 

Here, let’s find out the steps to owning a private cosmetic brand with Koviepartners!

 

Step 1: Market research

Before starting any product or service business, the first thing you need to do is understand the current market (trends, growth rates, segments, ..), understand customers’ goals (who, age, where, interests, psychology, behavior, customers pain ..) and finally know well about competitors in the same industry (what they are doing, what is good for learning, what is not good to avoid,…)

 

Step 2: Determine brand positioning

Brand positioning is the unique value that the brand presents to your customers, how you build the position of the product in the hearts of customers. Besides, to be able to make a lot of impressions, you need to create a distinction for your product, in terms of quality and use of the product, different from your competitors, in line with the needs of your customers. row. For example, the Innisfree brand is positioned with the mid-range segment, and the Estée Lauder is positioned with the high-end segment.

 

Step 3: Brainstorm a product idea and build a brand identity

You need to make a detailed plan for the product you want to create from materials, packaging, classification, shape… Moreover, you need a brand identity such as: Logo, Slogan, brand name … these are separate things but with a common purpose is to build awareness for your brand.

 

Step 4: Conduct product production process

To be able to turn a business idea into a finished product, you have to go through many stages. From product formula, finding raw materials, packaging, packaging design, production, … to legal procedures. In fact, it is relatively difficult to announce a private cosmetic label to the market for an inexperienced individual because you may not really understand the legal regulations and steps to implement or even takes a lot of time and effort

Therefore, you should find a knowledgeable, knowledgeable and well-connected outsourcing unit to help you prepare a cosmetic disclosure dossier. This will save you time, effort and money. Koviepartners is proud to be a reputable quality cosmetic processing unit in Vietnam with modern processing factories located in Korea. This ensures absolute safety for cosmetic quality and saves a lot of costs for customers who want to create their own cosmetic brand.

 

Cosmetic processing process at Koviepartners:

1. Contact
2. Discuss and advise on customer requirements
3. Analysis and adjustment of ingredients, shells, prices,…
4. Send samples
5. Quote
6. Sign contract and pay 50%
7. Production and preparation of import license to Vietnam
8. Pay the rest and import to Vietnam

 

So what are the benefits of outsourcing Korean cosmetics at Koviepartners?

1. Producing cosmetics and dietary supplements under their own brands at leading factories in Korea such as MiDo Cosmetic, Ferderma, Nature Pharm, etc., fully achieved GMP ASEAN certificate.
2. Using advanced formulas and technologies that have been applied in products of major brands and proven effective widely.
3. The minimum order quantity is very small to help businesses and business units optimize investment costs. Minimize inventory risk.
4. Consulting and designing product lines suitable for customers and business models of enterprises.
5. Support product marketing strategy consulting for customers. Help the product spread and gain a position in the Vietnamese cosmetic market
6. Organizing factory visits in Korea, helping cooperating businesses have a more intuitive view of the production process.
7. Opportunity to meet and connect with many domestic and foreign businesses, expand business relationships and access more customer files.
8. Absolute confidentiality of customer information.

 

Ideas today, reality tomorrow!

Do not hesitate any longer, contact us for cooperation right away!